NBC's upfront presentation at the Hilton in Midtown Manhattan today was crammed with advertisers -- but relatively low on stars, most of whom stayed backstage during the presentation instead of hawking their own shows.
Advertisers still got to glimpse them -- just not in the flesh.
NBC draped black and white portraits of its boldname talent like Tina Fey throughout the hotel to remind guests that they've got a big stable of stars -- even if they hadn't all showed up, as one famous in-house band did.
You can just glimpse it going by -- but NBC had City Tours buses plastered with "I [Peacock logo] NY" circling the hotel.
Hordes of ad buyers came out of the rain and up the three stories to the ballroom.
And circumvented this mesmerizing light fixture to get to the check-in.
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